+ It is the difference between objective and subjective Online Social Intelligence

+ It is the difference between recurring, impractical debates about the promise of Social ROI (with no direct rev-gen functionality) versus simply using our Sales & Marketing Modules baked into our product suite

+ It is the difference between flashy dashboards that create more questions than answers versus leveraging applicable data at your fingertips... derived from true Computational Linguistics and Adaptive Digital Systems

+ It is the difference of a non-dynamic, one-size-fits-all Industry and our PACE™ Social Web Commerce Management Product Line scaling from Small Business Owners to International Advertising, Marketing and PR Agencies

+ It is the difference between being nothing more than buzz monitoring services (similar to the news clipping services of the past) versus our Science, ongoing R&D and Advanced Technology focused upon what counts - Monitor, Manage, Engage and Sell (MMES)

+ It is the difference between the entire Industry being dependent upon metrics used since 1995 (read: ancient for the web!) and our offerings underwritten by cutting-edge Digital Sociology