To All Clients and Prospective Clients...

We, at Temetic Research, have dedicated a significant amount of our time, energy and focus on building and maintaining a value proposition securely defined as being different than the rest of the market place. Our contrasting views span with how we perceive and define the entire problem set of adequately measuring, monitoring, engaging, interacting, and managing the growing Social Web. We've gone as far as develop a completely new discipline, called Digital Sociology, to provide the construct that was missing in online social tracking and understanding. We take pride in continuing our efforts in evolving the way business thinks about the explosive consumer conversation taking place worldwide. Please feel free in joining us in this process - whether that be in the form of an idea, comment, critique, or simply a greeting. [Contact]

WHY WE ARE “ATYPICAL”
 
As mentioned in the “Our Story” content within this site, we have conducted a sizable longitudinal study on the Social Media or Social Listening Industry (spanning almost a decade). From this data we continually evolved upon our science and our applications to ensure a solid value proposition for our customers. Admittedly, back a number of years ago our primary interface looked like something only a mathematician (with a secondary degree in abstract art) would love. Fast forward to today and the PACE platform supported by advanced Computational Linguistics and Artificial Intelligence is one that we believe is highly intuitive, very user-friendly, and extremely customizable while necessitating very little training on the user’s behalf.
 
On the surface we are much like the Hootsuite™ and Radian6™’s of the world. In all likelihood, you would look at a demo of our product and see much of an overlap with this aggregate of service providers. In many ways Radian6 and Temetic Research share histories so similar as it is no wonder we have an analogous view on social media. However, we at Temetic have taken on a long-term vision that definitely sets us apart from all other providers.
 
As it stands today, Radian6 provides a more “complete” view on all online activity (social media and deep dive web extraction). We represent a new product in the market. In the past we have been primarily a consulting organization with deep-dive technology (“crawl the web”). However, a few years ago we made some key realizations within market behavior and customer usage underpinning a uniformly different view on the web and data collection. Rather than try to find the most “influential” online social conversers, like Klout™, we focus upon social media and online data as a non-mined, dynamic collaboration environment or a metaverse of micro-conversations.
 
THIS IS ABOUT A PLURALITY OF BEHAVIORS AND DATA SOURCES – NOT THE SINGULARITY OF SPECULATIVE INFLUENCERS
 
Mined data is where we started and it is where the entire Industry still lives today. The idea behind storing aggregated and parsing historically mined data from around the web is based on the theory that people return or re-visit their most prized sites for information, such as a favorite blog or selected news site. During the last 7 years we have been watching and trying to prove that behavior as commonly adopted. When approximately two years ago we realized that this approach was actually incorrect (foundationally flawed).
 
The web does not breed loyalty or produce contextually-derived behaviors (like a standard conversation). In fact, online conversations are often non-contextual and based upon access of data -- not verification of source or interpretation of source influence. Social Listening Service Providers assume that key influencers are able to change a person’s opinion quicker and/or more effectively than that of non-influencers or an aggregate of general impressions. In our experience and research this has proven quite incorrect; a person’s opinion can be affected by the quality of data available, ease of access and “searchable” qualities in the data – especially when compared with the source the data comes from.
 
Our point is easily proven using the case of movie reviews: most people will look at something like Google for movie reviews to see the number of stars other users have voted for it. They will first start and look at the Google sponsored reviews then if they are truly interested, will seek additional information further down the search page. Gone are the days of Siskel and Ebert when someone would connect with a single person’s view – it is now about the “hive-mind” or collective sentiment of the masses. The up-and-coming generations of buyers as well as existing data consumers are currently bombarded with so much information, inclusive of wildly changing perspectives, that they often do not trust a single source or “influencer” and feel that search engines or aggregators provide better data for them to (ironically) “think for themselves.”
 
A NEW MARKET PARADIGM
 
This is where Temetic Research changes the game. The purpose of PACE was that of a completely automated Alert and Response System. This provides smart, non-human control and responses to the world of fluid online situations with the human-control option always being readily available. MIT has produced several studies that reinforce our “automated response” perspective. One that illuminates the newer generations do not care if they are talking online to a machine -- they only care about the message, how it is structured, and how fast they can get the data in which they seek. Of note, there is research showing that online participants do seek influence from their networks. However, this is about personal socializing – those with discernible degrees of interactions in real life and not just cyberspace. “Influencers” the way they are defined by the Social Media Industry are still without validity or justification.
 
The goals illuminated within PACE are:
(1) to offer a platform that centralizes the management of ALL monitored social networks (portfolio) in one location: whether that be in the form of a managing social web portfolios for a number of clients or direct to client/end user, and;
(2) provide a completely automated alert and response system to provide non human control and responses to online situations with human intervention options always being available.

With PACE we have not cannibalized or sacrificed our past abilities with leveraging of the deep analytics enabled by Digital Sociology but rather we have triumphed in hiding all those complexities behind a more simplistic User Interface. At this time we are some distance away from a fully automated response system -- However, the analytics necessary to rank queries, provide alerts and remove the body-in-seat equations that products like Radian6, Klout, Hootsuite, and Crimson Hexagon™ require is currently market ready.
 
WHAT TO EXPECT AS OUR CLIENT
 
What we are looking for from customers at this stage are people that understand where we are in our (r)evolution currently and are willing to help craft the system to best serve their needs -- via idea contribution and sharing with our researchers and developers. Currently we have over 50 clients in various industries ranging from Non-profits to Restaurants to large Automotive Dealership Groups that all believe in the vision that PACE offers and are helping craft the software, adding features and watching it grow on a daily basis. We expect (or at least we hope) that all of our customers become product owners vs. product consumers.
 
We also believe our vision remains clear. Social media has become not only an interest or hobby but as a lifestyle and career for many people. Many businesses look at this space and state, “we can’t afford NOT to participate.” This is a problem to business and people alike. We feel that a product, such as PACE, should be developed scalable and agile enough to deal with the changing landscape while understanding that the solution’s goal should be to eventually become invisible. We want to work with our customers to hone and craft the system so you never need to log into PACE. You get what you need via selected reports that are texted or emailed to you. You know you will be dutifully alerted only if-and-when needed and can respond to the situation via email, SMS, phone call or your choice of communication medium.
 
Temetic will intuitively understand the software has reached our goals when social media (and other web content managed by PACE) becomes thought of as one does the automated fire suppression system in your server room. No one knows exactly when it will be needed but you are protected 24/7 while you rest easy knowing your brand value is being managed and need not give it a second thought.
 
READ ALL ABOUT IT

We would like to share with you our book, Expanding Sentience. It offers an unprecedented look into the history, effort, and development process underpinning Temetic Research's innovation in the Social Web space. The book is also available in hardcopy through Amazon, Google Books, Barnes & Nobles, Lulu, Bowker, Nielsen and Booksurge. [ISBN-10: 0557726212]

Expanding Sentience: Introducing Digital Sociology for moving beyond buzz metrics in a world of growing onine socialization [.pdf 1449kb]

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